![]() WHY THEY MATTER The duo, who first appeared on THR’s rising stylist list alongside Westworld star Thompson in 2016, went on to hold the No.?25 spot in 2018 and No.?10 in 2019 after a smash awards season run with If Beale Street Could Talk’s Oscar winner King and her co-star Layne. Adds Brooke Wall, CEO of Wall Group, one of Hollywood’s top styling agencies: "Over the course of the last 10 years our business has grown exponentially, as well as the celebrity fashion craze." “The number of looks has almost tripled from what it used to be,” says Mariel Haenn, of styling duo Rob + Mariel, the masters behind Jennifer Lopez’s looks. Netflix is reportedly the most reluctant to pay styling fees (there’s some negotiation if you’re attached to an A-list client), but on the upside the streamer is also responsible for a magnitude of opportunities, thanks to the amount of content and the frequency of film stars crossing over to do television. "It’s tough out there," says one top agent. (Perhaps the most notable of all after Zoe is Kate Young, who topped THR’s Most Powerful Stylists list in 2012, 20 and went on to design a Kate Young for Target collection and her own line of sunglasses for Tura.) Gone are the days of Zoe’s rumored $10,000-a-day fee (some stylists might make that much for a press tour) - the average fee per red carpet look is $1,000, which hasn’t changed in 10 years. stylist-as-brand Rachel Zoe - as they became celebrities in their own right, fronting fashion lines, partnering with designers on collections, styling major campaigns, etc. Studios now pay break-even rates, so the way we earn has shifted," says Elizabeth Stewart, who was one of six pros to appear in a Walmart Super Bowl ad in 2019, a moment that capped the ascent in visibility this past decade - beginning with O.G. ![]() "Fashion collaborations, Instagram sponsorships, brand relationships are incredibly important in order to earn a living. What’s also changed, for better or worse, is how stylists drive revenue, for themselves and, consequently, for brands. Celebrities today know what works for them, so for the big red carpets, we’re all in constant communication on everything from the color of a dress to the accessories and the jewelry that will best complement the look." You see the pre-carpet prep and red carpet looks on the celebrities’ Instagrams, the stylists’ accounts and also on the live streams,” says designer Michael Kors, adding that the fashion process itself has altered over the years: "There is more partnership between the designer and the stylist than there used to be. "With social media, more people are paying attention to the red carpet than ever before. ![]() In the decade since The Hollywood Reporter first shined a spotlight on the formerly behind-the-scenes role of a stylist, they have moved to the forefront of fashion and Hollywood. ![]()
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